Media group Archant today announced a restructuring of its business which will see it shift from three trading divisions to two.

Under the change, which will take effect from January 1, Miller Hogg, currently managing director of Archant Lifestyle, will lead a new trading division which will include the current Archant Anglia business (which includes the East Anglian Daily Times and the Ipswich Star), newspapers in London and all the group’s operations in Kent.

The other division will be led by current Archant London managing director Will Hattam and will include most county magazines, London magazines, consumer and specialist magazines, the weddings’ business and newspapers in the South West.

Johnny Hustler, who as previously announced is retiring as managing director of Archant Anglia, is to remain with the group to lead the development of Archant Marketing Services, a new business unit which will include the Archant Dialogue client publishing business.

“These divisions will build on the obvious success of the market-facing divisions that we created in 2011 to become even more customer-centric,” said Archant chief executive Adrian Jeakings.

“I am confident that there is a significant opportunity to grow our business through offering a broader range of services to our clients in the communities we serve.”