East Anglia: Search is launched for the region’s Best Employers

A CAMPAIGN to find and celebrate the eastern region’s best employers, launched this week, has been backed by leading businesses and organisations in Suffolk.

The Best Employers Eastern Region 2012 campaign is a joint initiative between regional recruitment consultants Pure Resourcing Solutions and talent management experts, eras Ltd.

The drive aims to put Suffolk and surrounding counties on the map, to help attract new employees into the region and to retain talent by highlighting the best employers, as judged by existing employees.

Lynn Walters, director at Pure Resourcing Solutions and a driving force behind the campaign, said: “I don’t believe many other regions in the UK could boast such a diverse mix of successful businesses. We need to highlight and showcase this in order to attract and retain talent to the region and prevent our businesses needing to compete for top employees with London-based companies.”

The campaign will find the region’s leading employers through a dedicated survey tool designed by Pure and eras Ltd to measure a company’s brand, culture and values from its own people’s perspective.

New Anglia Local Enterprise Partnership, which supports the growth of businesses across Norfolk and Suffolk, and businesses including independent financial advisers Almary Green and law firm Birketts LLP have backed the need for a campaign to promote the region’s best employers and are urging companies in Suffolk to get on board.

Birketts chief executive Alistair Lang said: “This initiative represents a great opportunity for organisations to understand how they are perceived by their employees and how they compare to other organisations in the eastern region.”

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The campaign survey is available for firms of all sizes and sector, and includes a confidential tailored report. For information, visit www.prs.uk.com .