East Anglia: Six finalists battle to be THE ONE

THE finalists have been named in THE ONE 2011 contest, a challenge for up-and-coming entrepreneurs which offers a prize package of business support worth �50,000 to the winner.

THE ONE, which was held for the first time last year, is the idea of PR agency Voice Communications and brand and creative firm Zeal Design, both based in Essex, and is being run through the East Anglian Daily Times in conjunction with a number of other successful regional businesses.

The prize for the winner includes PR consultancy and implementation from Voice to the value of �10,000, design consultancy and creative services from Zeal to the value of �10,000 and advertising in the EADT to the value of �10,000.

Also included in the package are business consultancy from Simon May to the value of �5,000, search engine optimisation services from Climbing Trees Online Marketing to the value of �5,000, legal support from Ellisons Solicitors to the value of �3,500, accountancy advice and annual returns from LB Group to the value of �3,000, leadership and management coaching from Faith Performance to the value of �2,000, and call answering services from MyRuby to the value of �1,500.

The judging panel includes representatives from each of the sponsors together with last year’s winner, Edward Halls, chef patron of the Rose & Crown pub restaurant at Great Horkesley, near Colchester, with the judging being hosted by Colchester United Football Club at its Weston Homes Community Stadium. The finalists are:

Allergy Essex

Allergy Essex is an online store, offering allergy foods that are free from the top 14 allergens to serve customers with special dietary needs, medical conditions and allergies by improving choice while removing risk.

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Earlier this year, Allergy Essex moved into retail premises at the Colchester Business Centre and has continued to expand its range, which now includes more than 100 food lines.

The company is also the exclusive supplier of Mediband medical alert bracelets in the UK and has plans to expand into additional safety products. For more information, visit www.allergyessex.co.uk.


Established in 2008, Coddenham-based Calvors is a lager brewery supplying consumers and the trade via pubs, clubs, restaurants and other venues.

The company brews four varieties of lager – Premium, 3point8, Amber and Dark. Calvors is committed to putting integrity and provenance back into this type of beer in the same way that real ale has transformed the image and popularity of ales in recent years. Calvors’ lagers are brewed without any chemicals, preservatives or additives. For more information, visit www.calvors.co.uk.

Libert� Fitness

Libert� Fitness, the brainchild of Papillon Luck, is an East Anglian-based outdoor fitness business focussing on exercising and socialising.

The company runs classes in parks in Newmarket, Norwich and Bury St Edmunds. Each session is different and covers all five components of physical fitness.

Libert� also runs beach fitness weekends at Holkham, focusing on fitness and nutrition, aiming to kickstart a healthier way of life in a sociable environment. In addition, the company has its own clothing range available to both members and non-members. For more information, visit www.libert�fitness.com.


Lilylola is an online beachwear boutique, offering designer swim and beachwear to customers across the world. The website offers unique and exclusive beachwear from designers including Emamo, Ondademar and Masquenada.

Lilylola has customers as far afield as Australia, Russia, Hong Kong and the United States.

The company is based in Colchester and prides itself on its high standard of customer service, prompt dispatch and having its finger on the pulse when it comes to the latest trends. For more information, visit www.lilylola.com.

United Lift Trucks

Copdock-based United Lift Trucks Ltd services lift trucks within the local area, and offers rental and sales of forklift trucks, driver training and spare parts supply.

The company was purchased by managing director Darren White in 2010 and is committed to offering practical advice, meeting customer specifications and budget options.

Being local also means the company can provide a first class level of customer service. In addition the company has won the UK exclusive franchise to distribute Japanese brand Hitachi TCM forklift products. For more information, visit www.united-lifttrucks.co.uk.


YachtScott was established in 2009 and provides boating holidays for people in Stalham and the surrounding areas, including the Norfolk broads. The company believes everyone should have the opportunity to sample the experience that boating offers, without breaking the bank.

Since its inception in 2009, the company has received around 250 bookings and has never received a customer complaint. YachtScott also regularly has a presence at local events such as fetes, which has allowed it to achieve recognition within the community.

The winner of THE ONE competition will be announced in next Tuesday’s BusinessEast supplement.