Tastes of Anglia’s Membership Organisation is aiming to “dramatically increase its profile”, following the recent sale of its trading arm to Elveden Farms Ltd, it says.

Chairman Robert Gunn has set out the organisation’s vision for the future which includes a new structure, with plans to bring the organisation “to a level to compare with the best membership organisations in the country”.

“We aim to dramatically raise the profile and reach of Tastes of Anglia via all media platforms and with it the brand awareness and profile of our members,” said Mr Gunn.

“We appreciate that these are big ambitions and they can only come to fruition with your continued support. We have the advantage of a long standing and respected brand, an existing membership, a large database and the strength of Elveden Farms Ltd running the distribution business. For this project to succeed we need our members to stay loyal, renew subscriptions and bear with us while we work to develop the organisation.”