East Anglia: TED continues expansion with SEBO partnership deal

Paul Chisnall, TED general manager

Paul Chisnall, TED general manager - Credit: Archant

Trades Electrical Direct (TED), part of regional electricals retailer Hughes, has continued its expansion into the professional equipment sector.

TED has been named an approved supplier and repairer for the German-made SEBO range of upright vacuum cleaners which are widely used at UK hotels, hospitals and business premises.

“It is a great coup for us as SEBO is without doubt the Rolls Royce of upright vacuum cleaners,” said Paul Chisnall, TED general manager. “All models have two electric motors so they are never overstrained and are designed to be used day in and day out.

“This adds to the expanding range of professional equipment we can offer our customers. We are already dealers for the Hobart range of commercial dish and glass washers, while earlier this year we were appointed a Miele Professional sales and service partner for its washing machines and tumble dryers.”

SEBO director Justin Binks added: “We are delighted to enter into partnership with Trade Electrical Direct who are a well-respected and professional company with the ability to look after customers across the UK.”


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SEBO produced its first commercial machine in 1978 and entered the UK market three years later. It is now the world’s largest manufacturer of upright vacuum cleaners and with a presence in over 20 countries but remains a family-owned business.

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