A new business in Essex is aiming to help customers unleash their inner superhero.

Nigel Richardson and Paul Barmby have launched Secret Hamper which, instead of featuring luxury goods, offers packages of every-day necessities for senders to help make life for a loved one just that little bit easier.

Nigel, from Tolleshunt Major, and Paul, from Maldon, had the idea on holiday while discussing the challenges faced by new parents, but they have developed hampers with a range of themes including Friend in Need, Elderly Neighbour, Student Aid, Charity Bundle, Four Legged Friend and Care Home Goodies as well as New Born Baby.

A personalised message can accompany the hampers, or they can be sent anonymously if senders wish to keep their “superhero” status secret.

Nigel said: “We were on holiday together one summer with both of our families when the topic of conversation turned to how expensive it is to have a new baby.

“New parents are often overwhelmed with gifts, yet frequently they aren’t given essential and basic items. This became our light bulb moment as we realised that there was a gap in the market for this kind of gift.”

He added: “Our hampers are the perfect way to provide a helping hand. Receiving gifts of simple, day-to-day essentials could make a massive change to someone’s life and we aim to create an all-round feel good factor, both for the sender, but most importantly for the recipient – knowing that someone somewhere is thinking of them.”