Essex crisp maker Fairfields Farm bags major deals with Hong Kong retailers

Robert and Laura Strathern from Fairfields Farm potatoes

Robert and Laura Strathern from Fairfields Farm potatoes - Credit: Archant

An Essex crisp maker which grows its own potatoes has bagged contracts with two major Hong Kong-based retail groups.

Laura and Robert Strathern, of Fairfields Farm crisps.

Laura and Robert Strathern, of Fairfields Farm crisps. - Credit: Archant

Potato farmers Robert and Laura Strathern, of Fairfields Farm, at Wormingford, near Colchester, branched out into quality crisp making several years ago.

Export sales now account for a fifth of overall sales, and the new deals means that their crisps will be sold by the two retailers, which combined operate around 4866 stores in Hong Kong and China. Three containers of their hand-cooked crisps, Lentil Lites and Tortillas are already on their way to Hong Kong, representing around 45,000-50,000 bags of crisps.

“These are major deals for us,” said Robert. “Our export sales are a huge part of our business and there is a now a growing appetite for quality snacks from countries all over the world. Our vegetable and lentil crisps in particular are proving very popular with more health-conscious buyers.”