Essex: Focus Integrated lands Spar social media contract

The 'Pumpkin Creator' social media campaign built by marketing agency Focus Integrated for convenien

The 'Pumpkin Creator' social media campaign built by marketing agency Focus Integrated for convenience store chain Spar. - Credit: Archant

Marketing agency Focus Integrated has been appointed to create a series of social media initiatives for convenience stores chain Spar.

The first has a Halloween theme, with Christmas and Easter campaigns to follow.

The brief from Spar, which has more than 2,400 stores and more than 50,000 employees, was to help Spar improve brand awareness and increase email database numbers in its target market of 20- to 44-year old females.

The first phase of the campaign involves a bespoke “pumpkin creator” for Halloween, designed and built in-house by Focus, which is based at Feering, near Colchester.

It is the first retail account for Focus as part of a planned move into social media and content for retail and fast moving consumer goods brands which has also seen the agency hire a number of additional staff.