Falling value of sterling set to bost Southwold-based holiday lets agency Suffolk Secrets

Members of the team at holiday lettings agency Suffolk Secrets.

Members of the team at holiday lettings agency Suffolk Secrets. - Credit: Archant

Holiday lettings agency Suffolk Secrets has reported a boost to bookings following the fall in the value to the pound since the European Union referendum.

George Bradley, general manager at the Southwold-based firm, says the company’s bookings are up by more than 10% this year, with some weeks during the school holidays more than 25% ahead of last year.

“The weak pound has also been a very recent factor in more people booking domestic holidays, whilst we’ve seen a surge in non-UK holiday makers book a Suffolk holiday, as they too want to make the most of the exchange rates,” he said.

To coincide with the peak summer season, Suffolk Secrets has launched a new range of vacation add-ons which customers can book alongside their accommodation.

The “Holiday Extras” range, includes bike hire, car hire, surfing lessons, private chefs, pampering packages and welcome hampers packed with Suffolk produce.

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Mr Bradley, said the extended offering reflected how holiday makers want more from their break than just a “bolt hole”.

“Suffolk holiday makers are staying longer and spending more,” he added. “Average spend is up by over 10% compared to this time last year whilst the number of people booking four- to five-star rated accommodation is greatly increasing year on year.

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“Those holidaying in Suffolk are demanding higher quality properties than ever before.”

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