Falling value of sterling set to bost Southwold-based holiday lets agency Suffolk Secrets

Members of the team at holiday lettings agency Suffolk Secrets.

Members of the team at holiday lettings agency Suffolk Secrets. - Credit: Archant

Holiday lettings agency Suffolk Secrets has reported a boost to bookings following the fall in the value to the pound since the European Union referendum.

George Bradley, general manager at the Southwold-based firm, says the company’s bookings are up by more than 10% this year, with some weeks during the school holidays more than 25% ahead of last year.

“The weak pound has also been a very recent factor in more people booking domestic holidays, whilst we’ve seen a surge in non-UK holiday makers book a Suffolk holiday, as they too want to make the most of the exchange rates,” he said.

To coincide with the peak summer season, Suffolk Secrets has launched a new range of vacation add-ons which customers can book alongside their accommodation.

The “Holiday Extras” range, includes bike hire, car hire, surfing lessons, private chefs, pampering packages and welcome hampers packed with Suffolk produce.

Mr Bradley, said the extended offering reflected how holiday makers want more from their break than just a “bolt hole”.

“Suffolk holiday makers are staying longer and spending more,” he added. “Average spend is up by over 10% compared to this time last year whilst the number of people booking four- to five-star rated accommodation is greatly increasing year on year.

Most Read

“Those holidaying in Suffolk are demanding higher quality properties than ever before.”