Felixstowe PR firm’s hot new frozen meals contract.
FELIXSTOWE: A Suffolk PR firm is cooking up a campaign for a new frozen meal range.
Pier marketing agency, based in Langer Road, Felixstowe, was chosen by top food firm Kerry Foods to launch its Made for You meals.
An intensive PR campaign promoting the range, which will go on sale in the Morrisons frozen food aisle, kicks off next month.
The restaurant-style meals, including sticky chilli beef, slow cooked beef with gratin potatoes, chicken, prawn and chorizo paella and wild mushroom risotto, are aimed at time-pressed adults or as an alternative to takeaways.
Pier director Kate Bowden Smith said: “ The Made for You range is set to reinvigorate consumer interest in frozen ready meals and we are really excited to be undertaking the PR for the new range.”