Go ape manager takes part in US course
THE head of marketing at treetop adventure company Go Ape has been selected to take part in a prestigious US marketing programme.As the pace picks up in the lead-up to the opening of the first US Go Ape tree top adventure at Lake Needwood, Washington DC, this March, Will Blair has beat off stiff competition to win a coveted scholarship place on the Spring 2010 UKTI US Marketing Scholarship Business to Consumer Programme.
THE head of marketing at treetop adventure company Go Ape has been selected to take part in a prestigious US marketing programme.
As the pace picks up in the lead-up to the opening of the first US Go Ape tree top adventure at Lake Needwood, Washington DC, this March, Will Blair has beat off stiff competition to win a coveted scholarship place on the Spring 2010 UKTI US Marketing Scholarship Business to Consumer Programme.
The company, launched in 2002 in Thetford, has gone from strength to strength.
UK Trade & Investment aims to help UK small and medium sized enterprises maximise international success and trade more effectively in the US.
The Scholarship is, one of only three selected from the UK for the Business to Consumer programme.
Mr Blair said: “This is a really exciting opportunity to fine tune our marketing activity and tailor it for the US market. Initial signs are that the Go Ape product will go down a storm and they engage with the idea of living life adventurously which is exactly what Go Ape delivers”.
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First introduced in 1993, the two-week US Marketing programme at Kellogg School of Management in Chicago is sponsored by the Ellis Goodman Foundation and British Airways and will run from 25 - 30 April 2010. UKTI jointly funds up to 20 places a year and over the last three years 60 UK companies have attended the Kellogg School.
