Green guru to deliver masterclass

BUILDING a big brand doesn't have to cost the world - so says Jessica Sansom, head of sustainability at Innocent Drinks, who will deliver a business master-class on “going green” at the East of England's biggest business networking event, Destination Growth '09, later this year.

BUILDING a big brand doesn't have to cost the world.

So says Jessica Sansom, head of sustainability at Innocent Drinks, who will deliver a business master-class on “going green” at the East of England's biggest business networking event, Destination Growth '09, later this year.

In just 10 years, Innocent has established itself as the number one smoothie brand in the UK with a turnover of more than �100 million, a market share of approximately 80%, and a strong mantra to “leave things a little better than we find them”.

“My role at Innocent is focussed on ethical purchasing, sustainable packaging and the resource efficiency of the business,” said Ms Sansom who, in 2008, was named as one of the Ethical Corporation's Global Ethical Leaders alongside Barack Obama and Bill Gates.

“We have looked at our whole business, from fruit farms to our office, and asked ourselves one simple question - how and where can we use less? We think it's a great question as not only does it help to reduce our environmental impact, but it also means that we are forced to be that little bit more creative, and ultimately that we spend less money too.”

At Destination Growth, which takes place at AirSpace Duxford on Tuesday, November 3, Ms Samsom will pass on practical tips and advice to delegates on how to create a blueprint for turning their business green.

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Destination Growth is a biennial event for leaders of small and medium-sized enterprises hosted by the East of England Development Agency, with this year's focus being on ways to “survive and thrive” during the downturn.

It is set to attract up to 1,000 senior decision-makers from the region's most ambitious SMEs, with the line-up of high-profile speakers also including ITV boss Greg Dyke.

Destination Growth is open to business leaders from SMEs (with turnover of at least �250,000 and employing fewer than 250 employees. One delegate per company is permitted, with places costing �75 plus VAT. For more information or to register visit www.eeda.org.uk/destinationgrowth.