Greene King workers back Alzheimer’s Society ‘Dementia Friends’ scheme

More than 1,000 Greene King employees have sign up as 'Demntia Friends' under an initiative by the A

More than 1,000 Greene King employees have sign up as 'Demntia Friends' under an initiative by the Alzheimer's Society - Credit: Archant

Greene King employees have got behind an Alzheimer’s Society initiative by signing up as “Dementia Friends”.

More than 1,000 of the Bury St Edmunds-based pubs and brewing group’s staff have committed to learning how they can help people with dementia feel more understood and included in the community.

There are currently 850,000 people in the UK living with dementia, and Alzheimer’s is the most common type, affecting 62% of those diagnosed.

Greene King says it recognises that, ass a pub, restaurant and hotel operator, its employees have the opportunity to make a difference to the lives of their customers with dementia by learning more about the condition.

Rooney Anand, chief executive of Greene King, said: “I am thrilled that so many of our employees have got behind the Dementia Friends initiative. Many of our people work in customer-facing roles, so I hope with the knowledge we have gained by becoming Dementia Friends we can give greater understanding and support to our customers that live with the disease.”

Jeremy Hughes, chief executive of Alzheimer’s Society, said: “We are delighted by the commitment Greene King have shown by creating 1,000 Dementia Friend employees in just a month.

“This year, 225,000 people will develop dementia, that’s one every three minutes. It is important that employers and employees rooted in local businesses are choosing to become Dementia Friends, so we can increase the understanding of the condition, reduce the stigma, and enable people with dementia to feel more confident within their local community.”

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The Dementia Friends initiative aims to create a network of four million Dementia Friends by 2020 to help those affected by the condition live well for longer.