Essex crisp makers join forces with Virgin Atlantic to launch new crisp flavour
- Credit: Archant
Essex potato farmers-cum-crisp makers Fairfields Farm has teamed up with a UK airline to launch a new flavour.
The artisan crisp brand, based at Wormingford, near Colchester, and run by farmers Robert and Laura Strathern, has worked with carrier Virgin Atlantic to create a new Korean-inspied Honey, Butter & Sea Salt flavour which will be handed out to passengers on flights.
The flavour was the suggestion of Chet Hansra, Virgin Atlantic’s inflight services food and beverage manager who first fell in love with it while on holiday in Korea, where the unusual combination is popular.
“Fairfields Farm Crisps are a British company. They use renewable energy to power their crisp factory, and they were really open to our ideas,” said Chet. “Together we developed this flavour to give our customers a new experience they won’t be able to get anywhere else.”
“So far everyone who’s tried it has loved it,” said business co-founder Laura. “We’ve loved working closely with Virgin Atlantic to develop this new and unusual flavour specifically for their customers.”
You may also want to watch:
Now, passengers travelling on Virgin Atlantic will be able to enjoy the crisps in their economy second service afternoon tea boxes on flights to the US and Caribbean, as well as the Premium Wanderwall and Upper Class Snack Bar, to and from all the airline’s destinations globally.
- 1 Ed Sheeran to be Ipswich Town shirt sponsor for 2021/22
- 2 Woodbridge nurse plans Caribbean retirement after National Lottery win
- 3 Driver convicted of killing friend in A12 crash
- 4 Election 2021: Suffolk County Council candidates published
- 5 Teaching assistant wins unfair dismissal claim
- 6 A12 reopens after police respond to 'serious' accident
- 7 'This bloke is the new sponsor of Ipswich Town' - Ed Sheeran posts throwback picture after shirt announcement
- 8 Bookings now open for unique new Suffolk dining experience
- 9 Person in hospital after fire at Ipswich house
- 10 Exit Interview: Ward was the model pro who started fast but simply ran out of steam