Hughes Electrical employees from Haverhill face cycle challenge for the Motor Neurone Disease Association

Getting ready for the off: Simon Rush (left) and Sam Potter who will be cycling 100 miles a day for

Getting ready for the off: Simon Rush (left) and Sam Potter who will be cycling 100 miles a day for six days at the Hughes shop in Haverhill to raise money for the MNDA - Credit: Archant

Two shop workers at the region’s biggest electrical retailer are planning to cycle 100 miles a day for six days without moving an inch.

Sam Potter and Simon Rush will be using a ‘turbo trainer’ to complete the marathon task at the Hughes Electrical store in Haverhill in Suffolk.

The challenge is to help Sam train for the Prudential Ride London event on July 29 where he will tackle 100 miles through the capital and Surrey to raise money for the Motor Neurone Disease Association, MNDA.

The Association has a special significance for Sam who lost his uncle, Stuart Cawkwell, to the condition in 2017.

The duo start their challenge at 9am on April 16 and anyone visiting the shop, at The Chauntry Centre, can see them in action and also buy raffle tickets to win a 32” Freeview HD TV, which Hughes has donated, with all proceeds going to the MNDA.

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“I only took up cycling 12 months ago but was looking for a challenge to raise money in memory of my uncle and the Ride London event looked ideal,” said Sam.

“But as 30 miles is usually about my limit I realised I needed some serious training to complete 100 miles in a day.

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“It was Simon, a far more experienced cyclist, who came up with the idea of putting a ‘turbo trainer’ in the shop. Not only is it a great way to train but also to involve local people in what we are doing.

“Hughes kindly donated the raffle prize, the draw for which I hope will be made by my aunt, Angela Cawkwell.”

Head of community fundraising for MNDA, Denise Davies, said: “Without the amazing support of people like Sam, the MND Association simply would not be able to provide its vital support services, fund research to find a cure and campaign and raise awareness of MND.”

Sam has set himself a target of £1,000 and people can make a donation by either visiting the shop or visiting the Just Giving Page at

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