Ipswich-based Midas hails savings achieved using JCB LiveLink system

David Noble of Midas with one of the new generators featuring JCB's LiveLink system

David Noble of Midas with one of the new generators featuring JCB's LiveLink system - Credit: Archant

Temporary power solutions company Midas is improving the sustainability – and security – of its generators through the use of technology developed by machinery manufacturer JCB.

Temporary power is required at a vast range of locations by sectors such as agriculture, construction, broadcasting and live events, with customers of Midas having included the BBC, ITV, Sky, Bestival, the National Trust and the Forestry Commission.

Although best known as a manufacturer of agricultural and construction machinery, JCB also supplies generators and stand-alone engines.

It has developed a system known as LiveLink which enables the performance of machines to be monitored and addressed remotely, helping to reduce waste and control costs for both suppliers and their customers.

Real time data, accessed through the Vodafone emergency services network, also keeps suppliers informed when their machines are on the move and how they are being treated, which for Midas has also generated a reduction on its insurance premiums.


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Midas managing director Dave Noble said: “With LiveLink we know more about the machine than the person using it. LiveLink gives us a complete picture of the fleet, 24/7, so we can identify opportunities for even greater productivity and a precise record of machine usage for invoicing.

“It means we can watch the fleet at all times, give advice about any impending problems and optimise performance. LiveLink is a massive step forward.”

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Midas was appointed in 2015 as a sub-dealer for JCB’s power products, a hard-to-come-by recognition of its ingenuity and environmentalism. The Suffolk company recently committed a six-figure sum to investment in new generators compliant with the Tier 3 standard for emissions.

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