Ipswich business looking for support on Virgin Voom

Businesswoman Jo Salter, of Where Does It Come From, has a collection of animal print Fairtrade scar

Businesswoman Jo Salter, of Where Does It Come From, has a collection of animal print Fairtrade scarves and shirts. - Credit: Su Anderson

Businesswoman Jo seeks crowdfunding support for new ethical clothing.

A company specialising in ethically-sourced childrenswear is seeking to raise £20,000 through crowdfunding to support its expansion into the adult clothing market.

Ipswich-based Where Does It Come From? offers range of children’s shirts, trousers and dresses made from cotton materials which are both Fairtrade and environmentally-friendly, and has already dipped its toes into the adult sector with the launch of a range of scarves.

And now the company – which is a member of the EADT/EDP Green 100 showcase for environmentally responsible companies in Suffolk and Norfolk – is aiming to add a collection of shirts for adults, using the same material selected selected for a range of organic cotton children’s shirts which was launched last year.

Jo Salter, who launched Where Does It Come From? in 2014, said:“We have built up a reliable customer base and now it’s time to publicise and grow the business and to create a wider range of clothing products.

“Moving into the adult market will give us a wider audience for our clothing and we plan to create timeless, lasting items that can be worn again and again.

“This means more choice of high quality, beautiful clothing for our customers and more work and income to our artisans, which means they can improve their quality of life too.”

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Where Does It Come From? is pitching for investment on the Virgin Voom platform – at www.vmbvoom.com/pitches/where-does-it-come-from – with the pitch due to close on May 23.

Several hundred pounds has been pledged so far with a range of rewards on offer depending on the size of pledge, including examples of the shirts.

“We launched a range of children’s organic shirts last year and plan to use the same thickness and style of cotton. We are currently exploring colour choices,” added Jo. “The fabric is handwoven and breathable - rustic in style, cool and comfortable.”

Where Does It Come From is a mbember of the British Association of Fairtrade Shops and Suppliers (BAFTS) and is licenced by the Fairtrade Foundation. Besides its membership of the Green 100, it has been highly commended in the Greenest Product category of the Suffolk Creating the Greenest County Awards.

“We do reallty need people’s votes,” said Jo. “It is a short window of opportunity and we have until May 23 to get our votes and pledges in.”

Please support our pitch and crowdfund at Virgin Voom https://www.vmbvoom.com/pitches/where-does-it-come-from