INTERNATIONAL lighting distributor MGC Lamps has announced a new corporate identity and name to help it through the next stage of its growth.

The Ipswich-based company, which operates in more than 90 countries world-wide, is now trading as the MGC Lighting Group and has launched a new website, www.mgc-lighting.com .

“MGC Lighting Group better reflects the market areas we operate in and reinforces that we are the lighting distributor of choice for our customers,” said managing director James Greig.

“We have worked hard over the last 30 years to establish a good reputation. Although the old name has served us well, we needed a facelift to reflect that we are a large modern company with global coverage, a loyal customer base, and a team that possess technical knowledge that is second to none in our industry.”

The MGC Lighting Group named was conceived after a six month process that involved the whole team working at its base on the Farthing Road Industrial Estate in Ipswich and its offices in Germany and Spain.

Workshops were held to consult with staff and a voting system was used to select the final logo. Under the MGC Lighting Group banner will be eight divisional brands specific to the specialist lighting areas and markets the company works in: MGC Cinema, MGC Purification, MGC Medical, MGC Stage & Studio, MGC LED, MGC International, MGC Lamps, and MGC OEM.

“The launch of the new MGC Lighting Group brand is just the start of the journey however and places us on course to take full advantage of any future business opportunities whether they are in the UK, Europe and Worldwide,” added Mr Greig.