An Ipswich clothing entrepreneur is spreading the ethical clothing message by helping organise a special event in London, on Saturday as part of Fashion Revolution Week 2018.
Fashion Revolution is a global movement for change, with its hashtag #whomademyclothes and was set up following the Rana Plaza factory disaster in Bangladesh in April 2013, in which 1,138 peope were killed - mainly garment factory workers.
Jo Salter, founder of ethical fashion brand Where Does It Come From? is co-hosting the event Ethical Brands for Fashion Regolution, on Saturday April 28 - from 10 am - at the Museum of Brands, Packaging and Advertising 111-117 Lancaster Road, London W11 1QT (close to Ladbroke Grove tube).
Mrs Salter said: “Consumers are increasingly demanding and wanting to buy products that align to their persona values, from companies that can tell them how they’ve been made and who was involved.
“I see this as a backlash against the fast fastion culture of cheap, throwaway clothes. We want transparency and to know that our clothing isn’t adversely affecting people on the planet.”
Sian Conway of #EthicalHour added: “We’ve hoping to show people how easy it is to vote with your wallet and wear clothes that look good, of course, and also do some good.”
Fashion Revolution is calling for changes in the garment industry – better conditions for workers and more transparency from clothing brands. It is calling for customers to ask their clothing brands ‘Who Made My Clothes?’.
Where Does It Come From?, at tells customers the stories behind their clothes, is organising an event in London bringing together ethical brands who can tell customers who made their clothes and how they did it.
Mrs Salter added: “There has been a tremendous amount of interest, in advance of the event, so we think it will be very well supported.
“The event will showcase some 30 companies and their ethically-made clothing, jewellery, accessories and footwear.
“There will be panels (I am on one of them), and a fashion show, as well as the pop-up market.”
Where Does It Come from supplies fully traceable clothes and scarves from India, and alpaca hats from a UK maker, and is at the early design stages of adding tunics from Africa.
Ethical Brands for Fashion Revolution is free to attend, but is advisable to book tickets via Eventbrite.com, search for ethical fashion.
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