Ipswich: Daisy Group initiative offers ‘Inside Track’ on growth

Daisy Group marketing director Kate O�Brien.

Daisy Group marketing director Kate O�Brien. - Credit: Archant

Daisy, the specialist provider of communications and IT services to business customers, has launched a new online resource offering support and guidance to growing firms from successful entrepreneurs and business leaders.

The Inside Track has been developed by Daisy Group plc, which has a central office in Ipswich, to cater for a growing demand from the business community for cross-industry information and guidance.

The free “one stop shop” resource incorporates helpful pointers on a range of business topics from management and leadership, to technology and communications guidance.

The online platform features a range of business-centric articles from Daisy experts, including serial entrepreneur and chief executive Matthew Riley.

Guest contributors include Patrick Gallagher, chief executive of CitySprint, Steve Smith, founder of multi-million pound retail chain Poundland, and Neil Westwood, one of Dragons’ Den’s biggest success stories and founder of Magic Whiteboard.

Award-winning entrepreneurs such as Zoe Jackson, London ambassador for Sir Richard Branson’s Start Up Loans scheme and founder of Living the Dream, have submitted blog articles, as have people from key industry associations including the British Franchising Association and the Chartered Institute of Personal Development.

Daisy is also working with its own customers to share best business practice and suggestions through The Inside Track.

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Daisy Group’s marketing director, Kate O’Brien, said: “Small and medium-sized businesses are critical to the UK’s economic growth, and research has shown that the more ‘clued-up’ businesses are, particularly during the first few years of trading, the more likely they are to thrive and grow.

“Daisy has an incredibly broad client base so we are in a perfect position to help businesses get to grips with the issues that can affect them, whether that relates to communications, IT or business management.”

Daisy has formed a close relationship with business lobbying group the CBI and supports its drive for more help to be given to businesses to support their growth into mid-sized enterprises.

Kate O’Brien said: “The CBI shares our commitment to drive business growth so we are working together to foster a supportive and better informed business community.”

John Cridland, director-general of the CBI, added: “Medium-sized businesses have some of the most potential to grow and create new jobs but to achieve that growth they often face new challenges, including around technology, financing, and exporting.

“These firms are time-pressed and don’t always have the resources to go to consultants, so Daisy’s business support hub will be a valuable platform where they can learn from the experiences of fellow business people.”

The Inside Track can be accessed by visiting http://www.daisygroupplc.com/resources/inside-track/