Ipswich entrepreneur hits Kickstarter funding target to tackle knotty problem of tangled headphones
- Credit: Archant
Young entrepreneurs James Griffith and Josh Shires have come up with a product to help iPhone users – a special case for storing headphones safely.
The Mous Musicase is being launched with a Kickstarter programme, allowing people to go online invest in the new product.
So far the Kickstarter site has received hundreds of pledges, already exceeding their original £10,000 funding target.
James Griffith is from Ipswich and was a pupil at Northgate Sixth Form before going on to study at university, and then into business. His business partner is Josh Shires.
Graduating from the University of Leeds with a degree in mathematics, James started working for Proctor & Gamble and eventually found himself commercial manager of the Braun electrical UK business.
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James met his business partner, Josh, who was frustrated with losing his headphones, and he wanted to put his engineering degree to use.
By getting together, they came up with the solution to tangled headphone wires, the Mous Musicase. Now, their product is going on the market.
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James said: “We really wanted to make a product that just fitted into people’s lives. Mous Musicase solves the problem of tangled, damaged and forgotten headphones in the form of an iPhone case. No extra accessory needed – just replace your old case with a duo purpose Mous Musicase. Goodbye headphone problems!
“Let alone if they’re not damaged. Mous Musicase integrates the protection of a case to your headphones too, giving you peace of mind that you’ll get your headphones out the way they should be, undamaged and untangled.
“We have designed a solution to these really big problems without compromising on its aesthetics. Mous Musicase has been built in a way to look both bold and quirky but at the same time compliment the Apple design.”
James added: “I learnt a lot at P&G but found the pace somewhat frustrating. It certainly has allowed me to develop a very disciplined approach but I’ve been eager to build something of my own rather than manage a slow moving ship.
“Mous is just that, we have managed to pick apart a problem and find a great solution but made a ton of mistakes along the way. That is how we learn, prototyping with our 3D printer then going back and forth to the drawing board. It’s tiring but great fun.”