Ipswich/Europe: Animal feed company ForFarmers set to roll out rebrand across Europe ‘over next six months’
- Credit: Archant
ForFarmers animal feed subsidiaries across Europe are set to follow in the footsteps of its UK arm in adopting the parent company’s branding.
BOCM Pauls in the UK recently rebranded as ForFarmers, two years after it was purchased by the Dutch company, based in Lochem.
The UK headquarters of the business remains in Ipswich.
“The first step in this direction has recently been taken in the UK and the other companies will be adopting the ForFarmers brand within the next six months,” said the company.
ForFarmers has been developing its ‘total feed’ concept as it expands, initially across Europe.
“This approach stands for a very clear way of working, making optimal use of the economies of scale and the further professionalisation of the
organisation,” it said.
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“An increase in scale and the level of complexity in the agricultural sector will continue over the forthcoming years. This will result in a structural change to customer demands. The demand for nutritionally optimal feed solutions at farm level will become greater and will result in an increasing
requirement for customised solutions.”
ForFarmers says it will be fine-tuning and expanding its product and services to include specialities for young animals, single raw
materials, co-products, grass and maize seeds and fertilisers, as well as compound feed.
It will also be entering into strategic alliances with suppliers to achieve “a complete package of feed solutions at the farm”.
“We want to join forces with strategic partners wherever possible, in order to strengthen each other where knowledge and innovation are concerned, for
example in relation to speciality feeds,” said chief executive Yoram Knoop.
“In line with this approach, we have recently renewed our existing strategic partnership with Nutreco for the purchase of premixes, additives and specialities. We will also be working closer with Nutreco in relation to research, innovation and the marketing of high quality nutritional solutions, for example within the young animal feed sector. The main purpose is to deliver high quality products and advice that result in better returns for our customers.”
Businesses will be implementing its ‘One ForFarmers’ approach by working more intensively together within the group, it said.
“An increase in scale and growth is important to ForFarmers in order to be able to realise substantial competitive advantage and also to allow the company to provide added value in the long term, which will lead to increased efficiency for its customers on the farm,” it said.