Ipswich: Free Rein gives Suffolk Show website a ‘mobile makeover’

The new mobile-friendly web pages for the Suffolk show

The new mobile-friendly web pages for the Suffolk show - Credit: Archant

Visitors to this year’s Suffolk Show, which takes place tomorrow and Thursday, will be able to access information on the event straight from hand-held devices.

A streamlined website, developed by Ipswich-based internet marketing agency Free Rein, allows users to navigate show information ranging from traffic information and purchasing tickets to viewing show schedules and details of this year’s exhibitors.

Mark Oxford, account manager at Free Rein, said: “Whether viewed on desktop, mobile phone or tablet device, Suffolk Show’s new site boasts responsive design technology, enhancing user experience across all browsers.

“The responsive design provides additional speed and ease of navigation, making it easier for people to not only buy tickets, but view event information, tradestands and results, to really make the most of Suffolk’s largest two days out.”

He added: “As people increasingly adopt mobile and tablet devices to surf the web and find information about local events, the move to mobile is becoming more and more important.

“Around 30% of smartphone owners use their mobile devices to access the internet every day, with 60% accessing the internet at least once a week, so the move to adopting a mobile-friendly website is becoming increasingly important to organisations.”

Free Rein has been working with the Suffolk Agricultural Association for over six years, providing online marketing and website development expertise for the Suffolk Show and Trinity Park, including search, social media and e-newsletter marketing.

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Over the years the design and capabilities for the websites have evolved as technology and user requirements develop and in 2013 the Suffolk Agricultural Association asked Free Rein Ltd to give them advice on how best to embrace the shift to the mobile internet.

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