Ipswich: International Transport Forum role for ITO World co-founder

EAST ANGLIA-based technology firm ITO World has helped put the region on the map at an event hosted by the International Transport Forum at the Organisation for Economic Co-operation and Development (OECD) in Germany.

The company, which employs seven staff at its base in Ipswich and a second location in Norwich, specialises in the collection, analysis and presentation of complex transport data and co-founder and chief executive Peter Miller was invited to speak during the “transport innovations” session at the forum’s 2012 International Annual Summit in Leipzig.

ITO, which was formed in 2006, has a close working relationship with many local authorities, including Norfolk County Council, as well as other high-profile clients including the Department for Transport, Google, Land Rover, National Rail Enquiries and the World Bank.

It has campaigned for governments and public organisations to make travel and transport data freely available for commercial use as “open data’ and has been consulted by both the Cabinet Office and the Mayor of London’s office on the matter.

Open Data both here in the UK, USA and elsewhere is creating new commercial opportunities for companies which ITO is capitalising on as a leader in the field.

ITO has worked with Norfolk County Council on a new way of presenting information at bus stops which is clearer and more cost-effective than conventional methods. New style posters are being rolled out across Norfolk with further inquiries from local authorities and transport operators across the UK and the US.

Mr Miller said: “Understanding the movement of people, vehicles and public transportation is one of the biggest challenges facing governments around the world.

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“Despite our size, we are providing strong leadership in a high growth industry at a time when governments and businesses are taking important steps to plan sustainable, cost effective, transport systems with reduced carbon emissions and less congestion.”

Philippe Crist from the International Transport Forum at the OECD said of Mr Miller’s involvement in the summit: “We were pleased to have one of the industry’s thought-leaders speaking at our forum.

“Transport services in the 20th Century relied primarily on fossil energy and civil engineering, but will increasingly rely on data in the 21st Century. Companies who understand and can capture, analyse and interpret complex transport data will help us with our aim to reduce the costs and damage caused by industrial transport systems.”