Could ‘Dry’ Suffolk be the new Cornwall?
- Credit: Picture: Stephen Waller
It’s dryer here than in Cornwall, and that’s why one reason why Suffolk’s holiday trade is booming.
So says Chris Scargill, who is tourism partner at Larking Gowen accountants. “Before, Cornwall was perceived as the destination of choice by London and the Home Counties,” he said. “But regional brands have highlighted recently that Norfolk, Suffolk and Essex are actually very dry compared to Cornwall.
“The Suffolk market is growing - we are now almost the size of Cornwall.”
Suffolk’s largest holiday lettings agencies have announced that the summer holiday season has also been the busiest ever.
Mr Scargill also points out the recent work that has gone into ‘weather-proofing’ regional attractions such as Banham Zoo and Clacton Pier by developing indoor areas.
He added: “People who go on holiday these days want to have an experience. For many, lying on a foreign beach for two weeks is not creating the kind of memorable experience that they value. Now Suffolk has been discovered, growth has been continuous year on year and people keep coming back.”