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Newmarket Racecourse has introduced a new information service for its racegoers, using SMS texting. The free service, developed in conjunction with Ipswich-based marketing communications company Ambrose Went Curtis, will provide up-to-date information direct from the course before it is released in any of the conventional ways.

Newmarket Racecourse has introduced a new information service for its racegoers, using SMS texting.

The free service, developed in conjunction with Ipswich-based marketing communications company Ambrose Went Curtis, will provide up-to-date information direct from the course before it is released in any of the conventional ways.

Gaynor Haxby, marketing manager for Newmarket Racecourses, said: “We wanted to offer an up to the minute information service to our racegoers that would bring them the latest news from the Home of Racing ahead of everyone else.

“Most people own a mobile phone these days, so it seemed logical to develop something new by taking advantage of SMS technology.

“The service, which is unique to Newmarket, allows people to register online or by text to receive free information throughout the racing season. We wanted to communicate with people who are passionate about racing and Newmarket and to build strong customer relations and text messaging was the ideal solution.”

The numbers of racegoers signing up for the service has been growing rapidly, even in the eight-week test period. A spokesman for AWC said: “This type of innovative marketing communications activity is bringing Ambrose Went Curtis to the attention of other businesses in the region that are looking for creative business ideas and the opportunity to work with a company, which has a reputation for, making things happen.”