Snack maker ditches plastic pots as consumer demand for minimal packaging grows

Lucinda Clay of Munchy Seeds Picture: PHIL MORLEY

Lucinda Clay of Munchy Seeds Picture: PHIL MORLEY - Credit: Archant

A Suffolk seed snacks maker has rebranded its products, focusing on their health and flavour.

Munchy Seeds has rebranded with new packaging and flavours Picture: MUNCHY SEEDS

Munchy Seeds has rebranded with new packaging and flavours Picture: MUNCHY SEEDS - Credit: Archant

Leiston-based Munchy Seeds has also ditched its plastic pots in favour of resealable pouches and snack packs using more than 60% less plastic to reflect shoppers' concerns over packaging.

It has also launched new roasted seed mixes and an "eye-catching and characterful" new brand identity.

Munchy Seeds, which was launched in 1999 by Crispin and Lucinda Clay, says it aims to reposition its brand with health and flavour-focused consumers "who want to enjoy nutritious and delicious snacks as a part of their everyday diet".

MORE - Leiston edible seeds firm takes bite out of snacks marketIts new flavours - Sweet Chilli, Mega Omega, Salted Caramel, Honey Roasted and Warm Cinnamon - are being sold in three pack sizes.

The Munchy Seeds crew Picture: MUNCHY SEEDS

The Munchy Seeds crew Picture: MUNCHY SEEDS - Credit: Archant

"Today the world of healthy snacking is more functional, complicated and worthy than ever, yet seeds remain synonymous with goodness, nutrition and health," said Lucinda Clay, co-founder Munchy Seeds.

"Snacking shouldn't be boring and it shouldn't be considered a diet supplement or a mini meal; snacking should be impulsive, enjoyable and fulfilling and bring you joy."

Munchy Seeds has undergone a re-brand Picture: MUNCHY SEEDS

Munchy Seeds has undergone a re-brand Picture: MUNCHY SEEDS - Credit: Archant

Munchy Seeds has rebranded with new packaging and flavours Picture: MUNCHY SEEDS

Munchy Seeds has rebranded with new packaging and flavours Picture: MUNCHY SEEDS - Credit: Archant