McDonald’s restaurant in Ipswich given major digital makeover, creating 10 -15 jobs

Digital makeover at McDonald's restaurant, at White House Industrial Estate, Ipswich. (Image: Copyright Joel Anderson)

Local franchisee Mark Richards has invested a “significant” sum to improve customer experience, with four self-order kiosks and a table service at White House Industrial Estate site, off Bury Road. The upgrade has created around 10 to 15 jobs.

Mark, who has been a franchisee in Ipswich for nine years, owns and operates 10 restaurants in the area.

“Since we’ve re-opened we’ve noticed a change in how our customers are treating our restaurant,” he said.

“People who used to pop in for a quick bite to eat are staying longer to make use of the tech we now have on offer, such as our tablets and free wifi.

Mark Richards, who owns several McDonalds franchises in Ipswich.

“We’ve also noticed a difference in the way people are ordering, for example people are now more aware of our healthier options such as swapping fries for a side salad or adding a fruit bag to their children’s Happy Meal.

“These changes have been designed to make our customers’ experience as positive as possible and the new technology benefits everyone – whether that’s providing people with a chance to get to grips with using a tablet in a relaxed environment, or providing mums with a quick and easy way of ordering their food.”

He had been “overwhelmed” by the positive response from customers and employees, he said.

“I’ve been a franchisee for more than 23 years and have seen the McDonald’s experience transform in this time,” he said.

“I am dedicated to invest in Ipswich and in the development of my employees. That’s why I’ve improved the crew room to provide them with the same facilities that our customers enjoy and have an area to train and develop to keep improving the service we offer.”