Milkshakes created by an Essex-based firm are set to go on sale in 92 Sainsbury’s stores across the UK.

East Anglian Daily Times: Shaken Udder milkshake flavours.Shaken Udder milkshake flavours. (Image: Archant)

Shaken Udder, created by co-founders Andy Howie and Jodie Farran, has struck a deal with the supermarket giant for four of its premium milkshake flavours.

Chocolush, Vanillalicious, Top Banana and Salted Caramel will be available in the stores from Wednesday, May 17.

“This is a very exciting listing for us,” said Jodie. “The average Sainsbury’s shopper is the perfect target market for our high-quality, natural range of milkshakes and we can’t wait for them to have the chance to add them to their weekly shop. With four of our best-selling flavours available in stores across the country, we expect our sales to increase significantly, and we hope to gain a whole new herd of loyal customers.”

Jodie and Andrew launched the brand in 2004 after spotting a gap in the market for a festival goers’ drink.