New drive to boost tourist trade outside the peak summer season
- Credit: Archant
A new marketing campaign has been launched to attract more visitors to the Suffolk coast outside of the traditional holiday season.
The “Perfectly Seasoned” campaign for the autumn, developed by the Suffolk Coast Destination Management Organisation (DMO), combines key elements of area’s appeal including food, art, wildlife and outdoor activities.
Tim Rowan-Robinson, chairman of the Suffolk Coast DMO, said it was hoped that tourism businesses in the region would unite behind the thematic approach, which will also carry through to a spring campaign, to drive an increase in visitor numbers during the “shoulder months” either side of the peak summer season.
“This campaign shows how The Suffolk Coast is a year round attraction,” he said. “Those of us who live and work along the Suffolk Coast know this stretch of the UK is beautiful throughout the year.
“Our ‘Perfectly Seasoned’ campaign provides the opportunity for us to work together to showcase and develop our destination offer. Catering for a greater influx of visitors is a key priority for us and this campaign will drive tourists directly to accommodation providers, restaurateurs and tourist attractions who have become our members.”
Annie Willey, brand manager for the Suffolk Coast DMO, added: “We urge all Suffolk Coast businesses that have not yet joined our membership scheme to do so, as we are confident that this stretch of coastline can and will be a year round destination.”