New fares hailed as a success

A NEW structure for advance purchase rail fares introduced by regional train operator One has proved a success, the company says.Advance ticket sales have risen by one-third since the simplified range of fares was launched on June 11 and overall standard class leisure ticket sales are up 10% year on year.

A NEW structure for advance purchase rail fares introduced by regional train operator One has proved a success, the company says.

Advance ticket sales have risen by one-third since the simplified range of fares was launched on June 11 and overall standard class leisure ticket sales are up 10% year on year.

The new Advance Purchase fares - available for First and Standard class travel - involves pricing single journeys at four different levels according to demand, so enabling customers to “mix and match” to get the best value for their trip.

With single fares starting from as low as £5, a return journey to London can be made for as little as £10, depending on seat availability and time of travel.


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Martin Dean, One's sales and marketing director, said: “The new lower fares are providing greater value for our customers and helping to expand the leisure market, encouraging more travel to London and the region.”

Under the new fares structure, single Advance Purchase fares between Ipswich and London, for example, cost £5, £10, £17 or £20, depending the level chosen, with prices from Colchester being £5, £7, £12 and £15. Besides main line stations, a similar range of tickets is available at connecting stations such as Bury St Edmunds and Lowestoft.

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For fares in Levels 1 and 2, accompanied child fares are set at £2.50 per child per single journey. For Levels 3 and 4, a 50% discount applies for child fares. National Railcard holder discounts will also apply. First Class fares start from £15 per single journey.

London Underground/Zone 1 and 2 Travelcards can be purchased at an additional cost of £4.90 per adult and £1 per accompanied child. Customers can book tickets online at www.onerailway.com or by calling 0845 600 7245.

n One is to continue its sponsorship of Anglia in Bloom - by unveiling a train brightened up with a floral tribute.

A train decorated with flowers, to be unveiled next week, will operate on services between Norwich and Great Yarmouth/Lowestoft, Norwich and Sheringham, and local trains to and from Ipswich.

Anglia in Bloom judges have been out and about during the summer visiting hundreds of villages, towns and cities in the region assessing their entry in to 2006 competition. The winners will be announced at the grand awards ceremony to be held in September.

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