New fashion store - within Poundland - in Ipswich

In Poundland in the Sailmakers Shopping Centre

In Poundland in the Sailmakers Shopping Centre - Credit: Archant

PEP&CO - Britain’s fast-growing fashion brand, has confirmed it will open its 87th store as a ‘shop-in-shop’, in Ipswich on Friday March 31.

Fashion brand PEP&Co is coming to Ipswich

Fashion brand PEP&Co is coming to Ipswich - Credit: Archant

The store - offering a full range of women’s, men’s and kids’ fashion - will open inside sister company Poundland at Sailmakers Shopping Centre, joining the 85-plus locations across the UK where customers can already find a local PEP&CO.

This ‘shop-in-shop’ opening will be the value fashion brand’s third store in East Anglia, following recent openings in Norwich and Great Yarmouth.

The shop-in-shop will feature PEP&CO’s full range - but not at the expense of Poundland’s existing offer.

Through clever use of existing space, the Ipswich Poundland store has the capacity to accommodate a full PEP&CO without reducing existing ranges.

PEP&CO’s managing director, Adrian Mountford, is anticipating that the new Ipswich shop-in-shop will have a huge impact for Ipswich’s fashion conscious shoppers.

Adrian said: “We might be a new brand, but we’re one that customers love once they find us.

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“By bringing PEP&CO to Poundland in Ipswich, we’re giving people access to the brand much more rapidly than we could on our own.

“The combination of PEP&CO’s design and style credentials, with pricing that’s amazing, will help create a brand new option that helps mums on a budget.”

A rapid rollout will see PEP&CO open 50 ‘shop-in-shops’ in Poundlands across the UK in 100 days, and echoes its launch onto Britain’s high streets in the summer of 2015 when it opened 50 standalone stores in just 50 days.