New Ipswich firm aims to boost broadband

Paul Evans, who has set up Boosty, an Ipswich-based start-up which aims to give people a faster and

Paul Evans, who has set up Boosty, an Ipswich-based start-up which aims to give people a faster and more reliable broadband service. - Credit: Archant

Much of northern Ipswich still receives speeds slower than 10 megabits per second, the speed that Ofcom has now ruled must be the minimum speed for broadband services across the UK, says Paul Evans:

Boosty is an Ipswich-based start-up which aims to give people a faster and more reliable broadband s

Boosty is an Ipswich-based start-up which aims to give people a faster and more reliable broadband service. - Credit: Archant

This is where the start-up entrepreneur, who has spent most of his career working in development roles in the telecommunications sector, saw an opportunity for a new business venture.

Boosty, which is based in the town, was launched eight weeks ago, and aims to give people a more reliable and faster broadband service at home.

While the majority of UK households have broadband, for a variety of different reasons the connection may slow down or cut out entirely, says Paul, whose previous roles have included leading the Infrastructure Lab at BT, and acting as chief technical officer for a BT spinoff. Twelve years ago he founded Sharedband with the aim of finding new ways of efficiently delivering content across the internet. Boosty, his latest company, was born from the learnings of Sharedband, he says, and is his first move into consumer technology.

“Even urban parts of central Ipswich are suffering from poor broadband,” says Paul. This has serious implications on business, education and general communication in these areas. We hope that Boosty can provide a quick fix for people that are currently being deprived of fast broadband.”

Boosty is an Ipswich-based start-up which aims to give people a faster and more reliable broadband s

Boosty is an Ipswich-based start-up which aims to give people a faster and more reliable broadband service. - Credit: Archant


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Initial interest in his new venture has been “overwhelming”, he says.

“No other business is truly realising the benefits of combining home broadband with mobile in a way that can easily benefit consumers. As awareness of our solution grows, we expect big things of the business and look forward to exploring its potential, not only in the UK, but across the globe.”

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