Lidl is opening its second supermarket in one town

The Lidl that's already open in Clacton, on St Osyth Rd - another Lidl is opening next week. Pictu

The Lidl that's already open in Clacton, on St Osyth Rd - another Lidl is opening next week. Picture: Google Maps - Credit: Archant

The German supermarket chain Lidl is opening another supermarket in our region on Valentines Day.

The new supermarket on Brook Park West in Clacton-on-Sea will be the second Lidl in the Essex seaside town, as Lidl already has a store on St Osyth Rd, as well as down the road in Harwich.

It is squaring up to Aldi, which has a supermarket on Pier Avenue in Clacton and recently opened another in nearby Walton-on-the-Naze.

Lidl’s latest store forms part of the company’s ongoing expansion and regeneration plans in the UK, and has created up to 40 new jobs for the Clacton community.

The store has a 1325m² sales area and features facilities such as an in-store bakery, longer-style tills with dual packing, customer toilets, baby changing and ample parking for both cars and bicycles.

MORE: German supermarket wars: Find out who is gaining territory in Suffolk and North EssexLidl UK’s regional head of property, Andrew Hodgkinson said: “We would like to thank all those who have played a part in bringing this new Lidl store to Clacton-on-Sea. It is great for us to be able to create more jobs and investment opportunities in the area, and we can’t wait to start serving our multi-award winning products to the local community.”

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Lidl’s ongoing success shows no signs of slowing, with the latest Kantar Worldpanel results highlighting Lidl’s continued success with increased sales year on year and market share high of 5.4%.

The German discounter is now the UK’s fastest-growing supermarket, increasing the pressure on Britain’s Big Four – Tesco, Sainsbury’s, Asda and Morrisons.

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Aldi and Lidl now account for almost £1 in every £8 spent in Britain’s supermarkets, up from £1 in £25 a decade ago.

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