New look and new identity for Ipswich insurance broker Ryan’s

Management and colleagues at Ryan's, formerly Ryan Insurance Group, celebrate the launch of the comp

Management and colleagues at Ryan's, formerly Ryan Insurance Group, celebrate the launch of the company's new identity. - Credit: Archant

Insurance broker Ryan Insurance Group has unveiled a restyled brand identity, including a new logo, vision and values.

The Ipswich-based firm will now be known simply as Ryan’s, with the logo accompanied by a strapline reading: “You can be sure it’s right”.

The new look, which also extends to the company’s website, has been developed in partnership with design agency Jacob Bailey, also based in Ipswich, and was unveiled at a breakfast event for customers, partners and suppliers held at the Suffolk Food Hall at Wherstead.

Executive chairman Tim Ryan said: “It is important that Ryan’s retains our established values but at the same time develops a new and modern identity. We feel it’s important to let people know what Ryan’s stands for and our new tagline ‘You can be sure it’s right’ signifies the commitment of everyone at Ryan’s not only to our customers but to our people and our industry.

“The landscape for insurance services is changing and we recognise the need for change.”

Director Tim Larke added: “This is an exciting time for Ryan’s as we have continued to develop throughout the difficult financial climate. We feel that the time is right to invest further into our marketing strategy so creating an even stronger brand presence both on and offline.”