New look gives soaps and lotion shelf appeal

Gail Russell with the Honeybell collection with packaging designed by Silk Pearce

Gail Russell with the Honeybell collection with packaging designed by Silk Pearce - Credit: Archant

A design firm has created a new look for a range of soaps and lotions.

Colchester-based Silk Pearce came up with the new contemporary and stylish packaging designs for The Honeybell Soap Company as part of a product rebranding programme to help the company expand its UK sales and move into international markets.

Honeybell has rationalised its product lines and launched a new collection of its top-selling handmade bar and liquid soaps, hand and body lotions and scented candles at gifts and lifestyle accessories show Top Drawer London this month.

Honeybell managing director Jenny Gould described the new look as “striking and luxurious” and said it more accurately reflected the quality and popularity of its bath and body products, giving the products stronger bathroom shelf appeal.

“Several customers have said the new look products are perfect as presents, as well as being ideal for everyday use and sales have already started to increase significantly,” she said.


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