New premium cider hits market

CIDER maker Aspall is launching its first new product in four years.

Aspall Imperial Cyder is a cider which the company, based at Aspall, near Debenham, says is designed to sit at the top of its range.

Based on an Aspall recipe dating back to 1921, when it was awarded the Daily Mail Imperial Fruit Award, it uses an exclusive blend of high quality bittersweet apples from the 2010 harvest with added muscovado sugar to create a dark golden drink, with a rounded, rich aroma.

The drink, sold in 500ml bottles, comes with a recommended retail price of �2.29 a bottle. It will be sold nationally through Sainsbury’s, with a further roll-out planned for other stores and on-trade venues at the end of the summer.

Geoff Bradman said: “We are really proud of Aspall Imperial Cyder and of successfully refining a 90-year old recipe for modern-day taste buds. The result is a serious product to be savoured by cider aficionados and is a perfect accompaniment to food.”