Pennies from Adnams customers for cancer charity

Adnams store (web image)

Adnams store (web image) - Credit: Archant

Adnams Southwold, the multi-award-winning UK brewer, distiller and retailer is to support CLIC Sargent, the UK’s leading cancer charity for children and young people, over a three month period via Pennies, the digital money box scheme.

From August to October, Adnams shops across the country will be asking customers if they’d like to round up their purchase to the nearest pound and donate the change to support CLIC Sargent’s work with young cancer patients aged 0-24 and their families.

Sarah Fisk, Corporate Communications Assistant at Adnams says: “Pennies is a quick, simple and great way for everyone to help raise much needed funds. Most customers shopping at our Cellar & Kitchen Stores pay by card, and Pennies gives every card-payer an option to round up their purchase and donate the change to charity by just one press of a button.”

The partnership with CLIC Sargent is one of many local and national charity partnerships which Adnams have undertaken since first adopting the Pennies scheme in late 2012. To date via Pennies, Adnams customers have raised a staggering £80,000 for good causes.

CLIC Sargent Fundraising Manager Daisy Turner says: “We are thrilled that Adnams have kindly given CLIC Sargent this wonderful opportunity. The three - month period falls on Childhood Cancer Awareness Month in September and we hope customers will say “yes” and donate their pennies to support families coping with childhood cancer.”


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From diagnosis onwards CLIC Sargent provide clinical, practical, financial and emotional support to help families cope with cancer and get the most out of life.

Adnams customers can expect to find the Pennies sign in each of the 10 stores: Southwold, Woodbridge, Aldeburgh, Hadleigh, Norwich, Harleston, Holkham, Holt, Saffron Waldon in Essex and Stamford in Lincolnshire.

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