Pub retailer’s £4m fundraising milestone for cancer charity
- Credit: Archant
Bury St Edmunds pub retail and brewer Greene King is celebrating after raising £4m for a cancer charity following a six-year tie-in.
The firm, which has adopted Macmillan Cancer Support, which supports people living with cancer, as its charity partner for the last six years, said it was “incredibly proud” of the achievement.
This month, Greene King pubs across the country have been involved in ‘Macmillan May’, a month-long fundraising challenge with cake sales, runs, raffles and challenges. In 2017, the team raised £318,000 across the month of May and hopes to beat that this year.
In 2017, Greene King’s support for Macmillan stepped up a gear as the company’s 40,000 team members launched their ‘Miles for Macmillan’ challenge, where they and customers will attempt to walk, run, bike or swim enough miles to reach the moon.
The impressive feat, which they hope to complete by 2019, has so far seen them take on a London to Paris bike ride and a climb up Mount Kilimanjaro.
Its pub and restaurant customers have also supported the cause by enjoying its charity desserts, with a donation from sales going directly to Macmillan. Customers who have tucked into puddings including chocolate brownie or lemon meringue pie raised a tasty £500,000 for Macmillan since the partnership began in 2012.
Having originally set out to raise £1m over three years, Greene King exceeded that target a year early, and in 2015 signed up for another three years of partnership. The money raised by the pub chain funds vital hours of Macmillan professional care, supporting people living with cancer across the UK.
- 1 Unclaimed £83k winning EuroMillions lottery ticket was bought in Suffolk
- 2 'I just don't operate that way' - Town owner Steed tells it straight on first visit
- 3 Suffolk glamp site 'perfect for romantic retreats' named among best in UK
- 4 Former town council manager named as woman who died in A11 crash
- 5 'Abandoned' cottage and studio up for sale after huge renovation
- 6 'It's going great' - New pizzeria proving a hit in east Suffolk town
- 7 Police concerned for welfare of missing Suffolk man last seen two weeks ago
- 8 Suffolk cinema to allow dog owners to bring their pets to watch films
- 9 A14 closed after crash involving lorry and car
- 10 'He can trust me to do that' - Leigh on his new challenge at Town
Chief executive Rooney Anand said: “I feel incredibly proud that our team members at Greene King have managed to contribute such an enormous amount towards helping those living with cancer. Thank you to everyone who has supported our Macmillan partnership. From our enthusiastic and inspirational pub teams to those who continually put on fundraisers in our offices, and of course our fantastic customers who have supported our fundraising. Reaching £4m in six years is no mean feat.”
Charity boss Lynda Thomas extended “a huge thank you” to Greene King and guests for taking part in fundraising activities.