East Anglia-based professional recruitment specialists Pure has scooped an Investors in People Gold Award.

The firm, which has offices in Cambridge, Norwich, Ipswich and Chelmsford, was described as a “growing, forward-thinking company that prides itself on being a values-led organisation in a market where by far the majority are financially led”.

Assessors described how staff enjoyed the working environment created by executive team, and founders Gill Buchanan, Ian Walters and Lynn Walters.

Chief operating officer Gill said: “This is a fantastic achievement and a highly desirable accreditation for businesses to hold. We’re extremely proud of this external recognition of the fact we like to do things differently and our ongoing focus on our company values, which are all based around making Pure a rewarding and positive place to work. We have created a supportive environment.”