Show event raises baa

MORE than 100 UK delegates, including three from the Suffolk Agricultural Association (SAA), gathered for an annual farm show conference which looked at issues ranging from technology to health and safety.

The three day Annual Conference of the Association of Shows and Agricultural Organisations (ASAO), held in Kendall, was hosted by Westmorland County Agricultural Society and was principally sponsored by Archant, which owns the EADT.

It was entitled “Raising the Baa”, and included an outdoor activity challenge designed to promote communication and problem solving.

The SAA’s executive director Christopher Bushby, office manager Sue Bennitt and tradestand officer Paula Slater were among the delegates at the event, which was attended by HRH The Countess of Wessex.

“The discussions about technology were particularly useful as the association intends to introduce e-ticketing for the 2012 Show and also to enhance its social media profile,” said Mr Bushby, who welcomed the chance to meet colleagues facing similar challenges.