Silver Spoon launches new “The only sugar grown in Britain” packaging

SUGAR brand Silver Spoon has launched “The only sugar grown in Britain” as the new strapline for its range of homegrown sugars.

Silver Spoon, which has a plant at Bury St Edmunds, has introduced the new design for its bags of granulated, caster and icing sugar, reflecting a growing consumer trend towards locally-sourced products.

Marketing director Tony Lucas said: “Our new packaging shows Silver Spoon sugar’s support of Britain’s sugar beet growers. It also highlights the world-class, advanced and sustainable manufacturing processes of a sector which provides jobs for 13,000 people across Eastern England.

“Silver Spoon was first launched in 1972, and became the nation’s favourite sugar in 1978. This year the homegrown sugar industry is celebrating 100 years.”

“We hope all our customers, both old and new, will keep an eye out in the sugar aisle where Silver Spoon’s British presence will hopefully be ever more prominent.”

Silver Spoon will be supporting the launch of their new pack designs through various activities. It will be launching a new website which will provide information about how sugar is grown in the UK and also plans to have a display at various agricultural events. Silver Spoon will be entering its third year of sponsorship of Bury in Bloom, a horticultural campaign which takes place in Bury St Edmunds, the home of Silver Spoon sugar.