‘Quirky and innovative’ new look for beer ranges
St Peter's Brewery, near Bungay Picture: ST PETER'S BREWERY - Credit: St Peter's Brewery
A brewery is set to unveil a brand new look and a host of new beers at the UK’s biggest craft beer event.
St Peter's Without branding for its new elderberry and raspberry alcohol-free beer Picture: ST PETER'S BREWERY - Credit: Archant
St Peter’s Brewery, near Bungay, has developed new draught lines which will be launched at Craft Beer Rising.
It is the first time that the brewery, which makes a range of alcolic and non-alcoholic beers, has exhibited at the event, which takes place from February 21 to 23 at The Old Truman Brewery Building in Brick Lane, London.
But while the labels are undergoing a rebrand, it will retain its ‘iconic’ oval bottle, which was first adopted by brewery founder John Murphy.
The firm said it wanted to update its labels and branding with a “fresh, new and eye-catching design” that maintains its premium position in the beer industry, while supporting its current customers and “staying true to its roots, heritage, provenance and quality”.
St Peter's new pump clips Picture: ST PETER'S BREWERY - Credit: Archant
For the first time, it will introduce a selection of new draught beers to its portfolio, with four new brews unveiled.
The new Revival Pilsner is a “full-bodied premium pilsner with citrus aromas and a smooth finish”, while White Raven is a “crisp and refreshing wheat beer with tropical aromas of banana and clove”. Its new Stateside Pale Ale is described as “a hoppy session ale with citrus flavours and soft bitterness”.
Most Read
- 1 A12 reopens after air ambulance called to three-lorry crash
- 2 Suffolk campsite named among the best in the UK by the Guardian
- 3 Forbidden Suffolk: 6 places you can't visit in the county
- 4 'Like a Halloween scene' - huge caterpillar webs engulf hedges
- 5 Teenager arrested after six people injured on university campus
- 6 Suffolk town named one of the best places to go on holiday in the UK
- 7 New hair salon opens up with its very own puppy on the premises
- 8 A12 and A14 set for upgrades after £200m investment in Suffolk roads
- 9 Men convicted of kidnap and rape of Ipswich girl
- 10 Mike Bacon: 'Kieron Dyer is in reception... Yes, he's on crutches'
The final product making up the four is a new addition to its Without range of alcohol-free beer. Without Elderberry and Raspberry is “a fruity 0.0% ABV beer that will appeal to the growing demand for delicious zero alcohol beer”, it said.
“We are very excited to be attending Craft Beer Rising for the first time and to have the opportunity to showcase our new branding and new draught beers,” said its new managing director John Hadingham.
John Hadingham at St Peter's Brewery, Bungay Picture: JAMIE HONEYWOOD - Credit: Archant
“We’ve been working hard to develop a new look for St Peter’s that is quirky and innovative, but retains the true ethos of the brewery Brand and positioning that John Murphy set out to provide when he launched St Peter’s 20 years ago. We’re very proud of our brand and these new beers and we can’t wait to see what visitors to the show think of them.”
St Peter’s Brewery will be exhibiting its full range of bottled and draught beers at the event and John Hadingham will also host a talk.
The bottling line at St Peter's Brewery, near Bungay Picture: ST PETER'S BREWERY - Credit: Archant
