Stowmarket natural energy drinks firm Youth Energy pitches to Morrisons at local producers event in Costessey
- Credit: Jason Bye
A Stowmarket energy drinks company was among 15 local producers across East Anglia chosen from 75 to take part in a pitch to supermarket giant Morrisons this month.
Youth Energy, which is hoping to gain a listing alongside regional products already stocked on the chain’s shelves, was invited to Costessey Centre in Norfolk, where it pitched to Morrisons buyers, customers and local store colleagues.
The firm was founded by Jason and Amanda Freeman.
Richard Jones, Morrisons food quality expert and development chef, said: “The region has a long history of great, local food and the producers we’ve seen today have been no exception. After seeing the quality of the food here in Norfolk today, we’re keen to put even more food made locally on our customers’ plates.”
The suppliers which Morrisons think have what it takes to supply its stores will now be invited to a final round at the supermarket’s head office in Bradford.