Sudbury-based marketing agency Mackman looks forward to another year of growth
- Credit: Archant
East Anglian branding and marketing agency Mackman says it is looking forward to another bumper year after achieving a 35% increase in business during 2016.
The Sudbury-based firm took on two new staff during the year, including web developer Soph Simmonds and graphic designer Kerrie Scott, while there were also a number of promotions, with Bruce Burgoyne and James Royce being appointed as directors, Natasha Clarke becoming brand and communications Manager and Jim Carr being named marketing co-ordinator.
Director and co-founder Paul Mackman said: “2016 was an amazing year for growth for all of us at Mackman. The team has worked incredibly hard.”
This year has already seen the appoitment of Amanda Ansell as insight manager and Mr Mackman, who is Vice Chair of the Chartered Institute of Marketing’s East of England branch, also expects further growth in the client base during 2017.
“We are expecting 2017 to continue last year’s growth trend as we have built strong relationships with existing clients, while new ones come on board,” he said.
“Businesses are realising they don’t have to venture into London to find branding and marketing companies that excel in what they do.
“We have home grown talent right here in Suffolk and Essex and companies like ours are nurturing that talent and helping it grow. As a result this new generation of talent is choosing to work locally rather than in London. That all helps feed into the local economy.”
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Now employing 16 people, Mackman was established by Mr Mackman and his wife Gemma in Colchester in
2003. The firm moved to Sudbury in 2006 but still has a Colchester office, based at the University of Essex.
“We are also focusing heavily on staff development this year,” added Mr Mackman. “Marketing is such a fast-moving field that if you don’t develop your staff, they won’t be able to give your clients what they need. It also
means staff are happy, more productive and stay with you, growing the business with you.”