Sudbury: Hygiene company DaRo lands TV role
A SUFFOLK manufacturing business is celebrating after its newest product made an appearance on national television, just days before its official lunch.
DaRo UV Systems, based in Sudbury, has spent the past 10 months developing its new “Buster” kits which it hopes will revolutionise the approach to hand hygiene in nurseries and primary schools.
The kits are due to be launched at the end of this month but following some initial marketing and PR activities the company received a call from the producers of Channel 5’s Live with Gabby, a new daytime lifestyle show fronted by Gabby Logan.
Buster was used on the show by doctors demonstrating correct hand washing techniques and discussing the importance of good hand hygiene in order to prevent the spread of infections such as E.coli.
Julian Cant, general manager at DaRo UV Systems, said: “We are delighted to have had Buster appear on national television. The product isn’t officially launched until the end of the month, so it is fantastic to get such high level exposure at this stage.
“We received a call out of the blue from one of the show’s producers saying one of the doctors who had seen the Buster kits thought it was so good that he wanted to use it on the show and of course we said yes. We have done some initial marketing on the product and I can only assume that is where the doctor came across Buster.”
The Buster packs use cartoon characters to take children on a fun, educational journey about the importance of hand hygiene in preventing the spread of infections. The packs use an ultra-violet light “glow box” to ensure children are using the correct hand washing techniques.
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A special glitter lotion is applied to the hands and then washed off. Hands are then placed under the colourful glow box and any remaining lotion will fluoresce showing any flaws in the hand washing process.
The Buster packs also come with posters, stickers, certificates and an interactive activity book to teach the children about the importance of hand hygiene.
Mr Cant added: ““Our hand hygiene inspection cabinets played a significant role in reducing health care associated infections and it has now become clear there is a need for similar hand hygiene attention in educational settings and this is why we developed the Buster packs.
“We believe these packs will play a major role in significantly reducing the spread of infections in education settings leading children to happier, healthier and better educated lives.”