Suffolk brewery raises glass of alcohol-free beer to new contract with regional retailer

Steve Magnall, chief executive of St Peters Brewery, near Bungay, exports much of its beer products

Steve Magnall, chief executive of St Peters Brewery, near Bungay, exports much of its beer products, including to Russia, the Baltic States and America. - Credit: Archant

A Suffolk brewery is toasting a deal to provide alcohol-free beer to 93 East of England Co-op stores.

St Peter’s Brewery, based at St Peter South Elmham, said the contract to provide its St Peter’s Without alcohol-free craft beer reflects a growing demand for alcohol-free alternatives.

“Times are changing in the UK drinks market,” said chief executive Steve Magnall.

“Since launching Without last summer we’ve noticed a huge growth in demand for alcohol-free drinks in general. People want a high quality alternative and Without fits the bill.

“Without is now the UK’s number one alcohol-free craft beer and we expect interest to continue to grow and for more retailers to increase their alcohol-free offerings.”


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The company, which already sells the product via Wholefoods Market, Nisa and Mitchell & Butler pubs, said the latest deal will strengthen further the brand’s position in the market.

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