Suffolk Business Awards 2021: Start-Up Business of the Year award winner

Left to right: Tony Southgate, John Parnell, Kat Haladus, Beth Craig and Ian White (Beckett Investment Management Group)

Left to right: Tony Southgate, John Parnell, Kat Haladus, Beth Craig and Ian White (sponsor – Beckett Investment Management Group) - Credit: Matthew Potter Photographer and Videographer 

Suffolk-based digital marketing agency GLO – Generate Leads Online – has been named winner of the Start-Up Business of the Year award, sponsored by Beckett Investment Management Group, at the Suffolk Business Awards 2021.

Founded by John Parnell in 2019, GLO has created results-driven digital strategies and SEO solutions for more than 100 businesses across the UK.   

While Covid-19 has made building a team more difficult, GLO’s flexible approach to recruitment and working hours has enabled the business to grow at an impressive rate. Of particular note is the recruitment of degree apprentices and use of the Kickstarter scheme.  

Judges called this an outstanding entry, as John used his extensive experience in the sector to disrupt the marketplace of SEO web design. The focus on transparency of results with every project undertaken is also a clear differentiator.  

The judges said that John Parnell identified an opportunity, developed a proposition and started a company with a very bright future. GLO is a model for any entrepreneur – demonstrating that success is dependent on doing everything possible to build a team that can use their skills to grow the organisation.  

John Parnell, owner of GLO – Generate Leads Online, said: “It’s a dream come true to have been crowned the best start-up in Suffolk and I couldn’t be prouder of the GLO team. 

“As Generate Leads Online evolves, we will keep developing local talent, delivering fantastic results for our clients and striving to be a top name in the digital marketing industry. 

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“Thank you to our friends, family and clients for all of your support. Strap yourselves in, as we’re just getting started.”


About the Sponsor

Beckett Investment Management Group offers financial wellbeing to private clients on an independent basis and provides Employee Benefit consultancy to corporate clients. The Group has around £1bn of funds under management.

Beckett Investment Management Group was voted the ‘Best Financial Firm in the East of England’ in 2020 by New Model Adviser. The Group has received awards for employee engagement, client satisfaction and innovation, and is also recognised as being one of the Top Financial 100 firms in the UK by Financial Adviser. 


The finalists

AccuGrit 
Founded in 2019, AccuGrit uses innovative weather forecasting plus real-time reporting to keep premises across multiple industries safe and accessible in winter. 

The judges said that Dean Harvey had used his considerable experience in the sector to identify a clear business opportunity. The achievement of gaining three ISO accreditations is testament to the commitment the team has for growing a sustainable business. 

Restitute 
Restitute CIC supports third-party victims of crime including parents, partners, families and carers who help those recovering from a traumatic event.  

The judges said that Cath Pickles is an individual whose passion for supporting third-party victims of crime was clear for all to see. They said using this passion, combined with business acumen, saw her set up the unique company. 

Vantage Building Control  
Founded in 2018, Vantage Building Control appraises construction plans and inspects building projects for building regulations compliance.

The judges said recruitment of more team members had been essential to accommodate the growth in demand and the open and trusting environment created by the company was a particular strength.

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