New Take It Outside - smoking video will be shown in doctors’ surgeries

The Take It Outside smoking information video, by Red Cactus Media.
Featuring actor Paul Goldsmit

The Take It Outside smoking information video, by Red Cactus Media. Featuring actor Paul Goldsmith as the parent. - Credit: Archant

Suffolk production company Red Cactus Media delivers a health message by video.

Red Cactus Media

Red Cactus Media - Credit: Archant

Campaign videos are increasing and one Suffolk video company is on a mission to help organisations engage with their audience.

Working with clients across Suffolk and Essex, Red Cactus Media has recently produced videos to support a collaboration between Public Health, Trading Standards and Suffolk Fire and Rescue Services urging people to smoke outside as over a million children are still exposed to second hand smoke in the Home.

Launched on National No Smoking day, the videos of the Take it Outside Campaign highlight scenarios at home that are a potential risk to health and life that the three services encounter in their work.

Remi Morrison, creative producer/director at Red Cactus Media said:“To me, video is the most powerful way to evoke emotions and spread awareness online as it offers a lot more than traditional content. Nothing beats a video that uplifts or makes you think and that’s why I love working with clients to get their visions and message to their audience from concept to creation. From working on Suicide Awareness campaigns to music videos and films for the Health Science team at the university, it’s been a real pleasure learning and creating.

“Also videos are more attractive to the eye of consumers, especially millenials if that’s who you are trying target.”

She added: “Evoking emotion in marketing has been proven to positively impact consumer decision-making, even in B2B markets. It’s also estimated that video with be 80% of online content by 2020.”

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The videos will be shown on screen in public places - such as doctors’ surgeries and pharmacies, in tenants’ newsletters and on social media.

The plan was to take them to hospital waiting rooms as well.

Remi said she also used other local talent for the project, including actors Paul Goldsmith and Joshua Dickinson, who currently feature in adverts on television. Additional camera services were provided by Beauty and the Bear Films, she added.

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