Suffolk firm spreads wings to launch second new product since fire wrecked farm property

Metfield firm Bed-Down has launched a new poultry bedding product, Cozy Chicken

Metfield firm Bed-Down has launched a new poultry bedding product, Cozy Chicken - Credit: Archant

A Suffolk farm that rose from the ashes of a devastating fire to reinvent itself this year has announced the launch of a second new product in as many months.

The fire damaged buildings at Cherry Tree Farm, Metfield.
Picture: NICK BUTCHER

The fire damaged buildings at Cherry Tree Farm, Metfield. Picture: NICK BUTCHER - Credit: Nick Butcher

With the chicken population busier than usual around Shrove Tuesday, Metfield firm Bed-Down is providing some extra comfort for domestic poultry.

Six months after being struck by a major blaze at Cherry Tree Farm, near Harleston, the family-owned business revealed plans to reconstruct two damaged buildings, at the same time as launching a new equine bedding product, Handy Bale.

Following it up with Cozy Chicken bedding, designed for smallholding or family hens, managing director James Foster-Clarke said: “We’re celebrating 60 years of making quality animal bedding this year. The fire gave us the opportunity to hatch some innovative ideas. Cozy Chicken is brilliant for both young sprightly hens – and the more mature, who prefer to spend time sleeping in their nest boxes.”

The product comes with a pine fragrance – added for its natural anti-bacterial and anti-fungal properties.

James Foster Clarke, from Cherry Tree Farm, Metfield. His company have just launched new products fo

James Foster Clarke, from Cherry Tree Farm, Metfield. His company have just launched new products for his bedding business, Bed-Down. Picture: NICK BUTCHER - Credit: Nick Butcher


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“Cozy Chicken makes a soft, fluffy natural nest, keeping hens warm and forming a cushioned bed to keep those prized eggs safe and clean, ready for Shrove Tuesday,” added Mr Foster-Clarke.

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